How to give your business an online presence on a limited budget.

Online Marketing

Ninety-percent percent of customers use the Internet to search for a local business, as per Google. You’ll miss out on this business and much more if you don’t have an online presence.

Don’t let budget constraints keep you away from shining on the web. Learn how to do internet marketing on budget with these basic tips and watch your business grow.

 

  1. Build a website

Each and every business, irrespective of size and marketing budget, should have a website. Create something basic using WordPress or any other free website builder, but do create one. Your website should have all the relevant information customers need. If relevant, add an online shop—as more than 70 percent of consumers prefer to do retail shopping online.

  1. Create a blog

Good content still rules and is again something you can do yourself. There are three rules you must adhere to: create content that readers would find useful, stick to a feasible content publishing schedule (at the minimum, post one content piece per week), and don’t blow your own trumpet.

  1. Do social media engagement

Approximately 25 million South Africans visit online social media sites per day, and 47% percent of them use social media to know about new services and products. Engaging viewers on social media with help of quality content—that is, content that’s entertaining as well as insightful—is the key to success today. There are many social media platforms, and it is not possible to build a strong presence on each. So focus on those 3-4 platforms that are used by majority of your target audience.

 

Platinum Corporate Media and Advertising is a specialist service provider of marketing and advertising solutions to meet your business needs. We offer free consultations to better understand your needs and propose effective solutions to meet your objectives.

 

Contact us (sales@platinumcorporate.co.za)  for a no obligation consultaion. We look forward to being of service to you.

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by Kushinga Kawodza

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